Can Trump’s Strategy Make Your Business Great Now.
“We will build a wall and stop the Mexicans, “rapists,” drug smugglers and immigrants; Sen. John McCain is not a war hero; Thousands in New Jersey cheered as the World Trade Center fell; we will put a ban on Muslims entering the United States; We will make America Great again;” These are all headlines most of us are familiar with.
What kind of marketing makes Trump win people’s votes? What you should do to make your business great now?
Louise Sunshine, a former New York lobbyist and real estate executive, shared a small office with Trump just as Trump’s career as a developer began to take off. She said “He is the least chaotic person I know.” And the most determined person I know.”
Trump promises trillions of dollars in tax cuts. He promises to keep Social Security and Medicare benefits. Like a true politician, Trump’s promises are unclear. Yet, Trump is different.
Donald doesn’t look to be loved. Trump seeks respect that comes with persuasion that he can and will deliver. Trump doesn’t offer an explanation to the complicated road to success. Trump lets his past, the great company he built and the hundreds of people he employs serve as the bedrock for his statement “make America great again.” Do you buy the message?
Most marketers said Trump’s disruptive expression would cripple his campaign. Donald surprised most. His simple language, approach and proposals propelled him to the forefront of the 2016 presidential race and….. kept him there. Marketing at its best.
Leave love aside. Use Trump’s strategy to
make your business great now. And you can.
For Trump, knowing the target audience is secondary, knowing his audience reaction is primary. Positive crowd reaction produces more supporters and a ticket to the White House. After Bernie Sanders’ minor hernia surgery, Trump tried joking about it. At a rally in Georgia on Nov. 30, he said that Bernie Sanders’ condition was caused by “carrying around too much tax problems.” The audience didn’t respond well. Two nights later in Virginia, Trump tried again, he said “He was carrying around the tax code he wants to make larger.” The audience didn’t laugh. Trump stopped trying. He dropped the headline.
“Knowing our audience is important. Not rewarding. Knowing a client’s reaction to your message will propel you to the forefront of the market and….. keep you there. Passive entrepreneurs promote their ideas using old fashioned emails. They scratch their heads waiting for their clients’ reply. And even when they reply, you very seldom know the clients’ interaction with your mail. Did they open the email? When? How many times? Did they see the presentation, your offer, the invoice? Did they click on the link?
Winners don’t wait. They use an unorthodox mobile app to send email messages and get Open-Click notifications instantly, anywhere they are. They change or drop non-responsive headlines or messages and use decisive messages to build on their clients’ interest.
That is the kind of marketing that helps Trump win people’s votes. That’s the kind of action that will make your business great now.
So is Donald Trump’s campaign chaos or a brilliant strategy?
What propelled Donald Trump’s campaign is a Dynamic Managed-Chaos Campaign. He delivers scores of promises, attacks and insults anything that looks at him or talks to him wrongly at the speed of sound. He transforms unfavorable messages into positive headlines. When Nikki Haley of S. Carolina said “Donald Trump is angry.” He said “I am! I’m very angry because I hate what’s happening to our country.”
He creates winning headlines and keeps the flame going with sub-statements. He keeps himself unpredictable and cripples opponents from planning attacks.
For Donald Trump, no one is off-limits. No one is too small or too big. From his hair to his personality he is original!
On Feb 18, Donald Trump called for an Apple boycott until the technology giant helps the FBI break into the iPhone of one of the San Bernardino shooters. His statement became headline news in seconds. Our country needs and should demand security. It is time to get tough & be smart,” Trump said. Let’s make American Great again. Taking on an American loved-giant on the bases of national security opened a healthy debate that is led by none other than Trump. Trump is testing the message. If the issue grows, he will be in the forefront of it.
Trump talks to the digital generation. He has more than 650,000 followers on Instagram and 5 million followers on Twitter. He has posted more than 6,000 tweets since launching his campaign in June. For a 69-year-old billionaire, this is adaptation at his best.
The Post’s analysis highlights many points to Trump’s approach. First, he is testing his attacks, then comes reaction analytics and, finally, a move-on plan. Trump uses techniques of message-testing continuously. He may appear to do it spontaneously, but like a team of experienced corporate marketers, nothing is as spontaneous as it looks.
So what should you take from Trump to make your organization grow now? Use current events to promote your positions. Connect to and with the digital generation. It is the cheapest most effective way to test your message and keep the flame on. Let your clients reinforce your message using a simple review system. Be persistent, draw attention, test your messages, collect reviews and Make your business grow now.