You will get $100 If I miss reading your mind NOW
In a perfect world, when I talk to Gabriella my girlfriend to be, or Larry, my client, I would love to know instinctively to say things that will satisfy their interest or need.
But, I’m not an angel. I don’t know what they’re thinking. I can’t forecast what will be right to say . I can only try.
We’ve got to get into people head by asking good questions, and even then, we are not sure if the answer live up to their thoughts wishes or needs. Only a mind reader, if there are any, can predict that.
Please pay attention to that: I don’t know what you want or think when I am next to you, but when I am away from you, I have a way to know what you think!
You might say, this is a BS.
Pick one card from the 5 cards below. Later I will remove the card you choose. If not I will give you $100.
In my professional life, I provide Local Businesses with tools to avoid having “empty chairs”. Hair salons, dentist, massage, chiropractor, eye doctor and plastic surgeon all need their seats filled with clients.
It’s clear that most local business can’t serve 100 people in an hour or even a day, and some can’t do it in a week.
The strategy; Target smaller number of prospect individuals or companies BUT micro-manage the communication, fast and efficient.
It’s remarkably simple and financially rewarding when you use the tools, which are more than affordable and do your homework.
I have made a small test campaign for my dentist. We sent 150 emails.
100 to a New Local Prospect. 50 to clients that the practice did not hear from more than 24 months. (I did not forget your card)
The email read:
I am not sure I can pay your next car payments. And if I was your personal chef, you probably be way too thin. But I can make people fall in love with your smile.
I know, As a patient you are worried about pain and cost, or both. So we listen and address the cost concerns if there is any, and the hygienist and I use extremely gentle hand to avoid any unnecessary pain.
But you need to visit us. You need to meet and talk to our fantastic team who will do the best to make you feel home and send you to the movies with a celebrity smile.
Drop by this week. 305. GoB.iggi.
Your movie tickets are ready for pickup.
General but highly valuable interest topic
1. How to have a loveable smile. Read more.
2. Home remedies for whitening teeth. Read more.
3. This month’s 30% discount on treatments… Read more.
4. Dental implants; The new technology reduces the cost of Read more.
5. Why braces prices going down? Read more
See you soon
Have Great smile.
Dr. …….. and staff.
Mr, [name] if any of your family or you have an emergency, call me immediately, we are here for you.
****Each month we transfer the dental manufacturers incentives directly to our patients. You can call (name of the office manager), she will apply all the possible manufacturers incentives.
****Lastly, read what our patients reviews.
That was our initial email. An instant cell phone notification was fired each time the email was open and when she or he clicked on one of the ‘read more’ links.
On the third day from the recipient open or click one of the emails links a follow-up email was send addressing the prospect click topic.
Abby Agnes a 32 years old female clicked on ‘Home remedies for whitening teeth three times in 2 days. On the third day, Abby received mail about white teeth treatments, cost, and spacial offers. A week later she had a laser treatment.
Berry Willis clicked on ‘Dental implants; The new technology reduces the cost’ three days later he received “latest Tooth Replacement Systems’ short explanation and 10% manufacturers rebate certificate. 5 weeks later and after 2 consultation visit, he started All-on-Four implants.
Place your mouse on the question mark.
In the first email, we approached 150 people. Within 60 days the dentist saw 16 new patients. 4 patients brought their kids for braces, 7 come for cleaning, 2 had a root canal, 1 implant, 1 patient and 1 had laser cleaning.
12 patient wrote 4 and 5-star review and clicked yes when asked to share their review on their social media page.
The dentist expands the campaign to 500 emails each month concentrating on the second and third follow-up emails. Within 6 months, the practice had 126 new happy patients.
*****The biggest surprise was a client who arrived from Dubai for gum surgery after reading several patient reviews on Facebook.
The key is, No matter the industry you are in, communicate Only with the number of people you can address quick, efficient and
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