How I Dominate the Local SEO
I admire people that purchase a domain name. Despite all the challenges, worries, uncertainties they decided to take the first step toward financial independence.
They put their heart and soul and move to a world of risk but unlimited opportunities.
I was there.
I found that growing the business is no different than personal growth.
Success comes in stages; crawl before you stand, Stand before you walk, walk before you jog. Jug before your run, run before you sprint.
When you sprint your Domain will Dominate the local SEO.
I moved into the business world writing my purpose;
I wish to control my destiny so that I can provide a better life for my family and myself. I also like to support sections of the community who I believe need help.
But like most new business owners, I was on the starting line. I had big hopes and small or even tiny budget. I had to be real careful, every penny count.
“The first 12 and 24 months are critical,” said, my mentor.
The 4 Rules I had to incorporate into my life.
1. Be realistic. Enjoy fiction but progress in reality.
2. Common sense should lead the decision-making process. “too good to be true”, may not be true.
3. Know the business and internet most important principles.
4. Moving forward in ranking, position, traffic, and income, is a process of moving forwards methodically, in small steps. Just like life.
5. What is “Free” may cost you the most.
“Face Reality, Apply Realism, and let common sense leads,” he added.
- People, 10 to 100 years are addicted to cell phone and the internet.
- Human lives in communities. Social life is part of our DNA. Social Media is a virtual extension of our social DNA. Embrace it
- Throughout life, reviews moved us forward or hold us back. Report cards were my reviews during school. As we join the workforce, the report cards become ‘quarterly review’. Reviews are also part of our DNA. We ask our family, friends for a recommendation, read Online Reviews and then decide. 20 years old organization with no so good reviews will lose business to a 60 days company with 4-5 star ranking and good reviews.
An opportunity I can’t miss.
- We are in the era of Twitter; 140 words is all you have to send messages and express opinions. Facebook and Instagram gave the sentence “A picture and a video, worth a thousand words” a whole new dimension. People look at photos and video and scan-read the text.
- People interact extensively with the unlimited web options.
- People have absolute control on their web navigation.
- People have a short attention span.
- People ask for referrals and read 2 to 10 reviews
- People spends 3 hours or more on Social Media.
After a week of reading, thinking and talking with my mentor, it was my turn to face Reality and let Realism help me draft a priority-based-actions using my common sense:
I reached to my first conclusion;
Domain property should align with people behavior and answer to the people wish and expectations. I must include Online Reviews and Social Media. I have to be Short, Mindful, Fast, Current, Smart, Direct and tell the visitor how my products and services will better their life. And yes, I can start small
From there I draft the first action plan
1. Network hard. Socialize with as many potential clients as possible, online – using social media and offline, networking. Offer my service and build a list of potential customers. Fast.
I needed to find a tool that will provide the facility to send an introduction email to the people I meet, as I meet. And at the same time create potential client list. Collecting business cards and sending emails after the event, didn’t work for me. It time-consuming. It loses it’s effectiveness if I didn’t do it immediately I lost contacts and some cases credibility. I had a big paper mess already.
2. Develop one pages website.
Direct, Short and Clear. Watch people reaction and action, and improve art and text and functions
3. Collect Online Reviews from clients I service.
I needed a tool that will allow me to do it consistently.
4. Ask my customers; the “Online Review Writes” to share the review on their social media pages. That will introduce me to their online community.
I was not sure how to do it.
5. Start a Facebook and Twitter page. Add friends and share experiences.
My mentor said: “Use Social Media to socialize. Using social media to talk about your service and product will run people away from you.”
6. Write a short article a month and share with the people I have on my potential client list.
I was not sure where can I post the article. At that stage starting a blog was not an option.
I took the plan, stop to buy coffee and chocolate cake and drove to see my mentor
I present the idea to him. My short term goal: Add clients and fast. To achieve this, I will network on social media and join networking events. I will ask each customer to write a review and share it with her of his social community. Second, build clients database for monthly communication. Third: Gain first page position on the local search engine.
“I am using Gobiggi mobile App to be instantly notified when my clients open my email and click on links I insert to the email. It improved the business relationship with my contacts. For you, it will send the email introduction email you like to send, and it will build potential clients database at the same time.I know Gobiggi have Online Review with Social share connected to the App. It not expensive”.
He looked at my list one more time and asked me to add
- The web page must load fast.
- Get help and write original text for the site.
- The page must respond visually to a desktop and Mobile.
- After 30 to 45 days add one more page.
I was drinking my coffee, and our conversation moved to the election. “There are some articles about Donald Trump Campaign strategy. I suggest, you read few.
Talking about Trump, he said, what do you think a growing business does differently than a business that starts small and stayed small?
I was unprepared for the question and had no answer.