4 Do’s and Don’ts for Effective Web Design
Company websites have one critical goal and that is to grow your business – by providing needed product information, online sales, expanded customer base, and/or growth into new territories, among others. I’ve selected a few of my customer’s most asked questions and turned them into Do’s and Don’ts to help you navigate the “mystery” of online and the company website.
DO spend time determining the most important message you want to communicate to your customers and prospects in the first 7 seconds (yes, 7 seconds)
Focus on what’s most important, what will help you meet your business goal. If you’re building a website for a business that sells one specific product or provides a variety of services make sure that’s the focus of the home page. People will not spend 5 minutes trying to figure out what your website is about and what it has to offer.
DO consider LESS is MORE!
Remember the last website you visited that had too many images and too much text, leaving your eyes nowhere to turn? You got out of there pretty quick, right? Your visitors will do the same if your pages are not visually appealing and if your information isn’t short, sweet and to the point.
DON’T exaggerate on keywords
Google is no fool. And neither are the visitors to your site. Overusing keywords can result in your website being penalized and your ranking dropped by Google. Instead, invest your time on coming up with relevant and imaginative content.
DON’T hide your contact information
No, your contact information should not only be found on the Contact Us section. Make sure your name, phone number, email address and social media accounts are easy to find – starting with your Home page.
What keeps you up at night when it comes to website design? Below is a comment box. I’d love to have you use it and let me know what are your obstacles! I’ll make sure I respond to any of your questions. You can also contact me at firstname.lastname@example.org.