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How to market on Facebook

how to market on facebook

Is Facebook advertising as ambitious as Vice President Biden’s run for the pope position till he was informed he was too young to be one? Is Facebook too young to deliver? And if it can deliver, what is the proper way to use it for marketing and what can we expect from Facebook ads?

Social ads are designed to increase, social interaction and in particular Facebook advertising circulation. Despite the informative platforms and how to’s of the internet, many are still wondering how to market on Facebook properly.

Facebook CEO Mr. Mark Zuckerberg in one of his awkward public appearances said “We assumed sentiment and satisfaction might drop some amount and we continue to watch it really carefully because there’s no guarantee it won’t in the future. But so far, what we see has made us confident there’s more we can do with advertising over time and we can ramp that up”.

Is Facebook advertising as unclear as Mark Zuckerberg’s statement?  Before asking how to market on Facebook it’s important to understand what ads are most successful with Facebook marketing.

Generally speaking there are three types of advertising messages:

  1. direct-response
  2. demand-generation
  3. branding

Direct-Response

Entice people to buy during their visit.

Most common direct-response websites are Groupon (high commission charges), living social (high commission charge), Amazon local (a bit commission) and Gobiggi (no commission charges). CPC (Cost per click) campaigns can be a fits for direct-respond ads.

Demand-generation

Set to create demand overtime.

Demand-generation hopes to remind you that there is a place to promote daily deals commission free, efficiently, affordable and may use a CPM (cost per impression) type of advertising.

Branding

The images/name that triggers a relation to a company.

Branding is essential in your advertising or marketing plan. Despite the type of advertising technique that you are using, consistency of your brand is a key for success.

Will Facebook advertising deliver on direct respond ads, demand-generation or Branding ads? How can you figure the budget for testing?

We found that there is total lack of correlation between purchases and clicks. “On average, less than 1 percent had clicked on the Facebook advertising ads. Those who are clicking on ads aren’t buyers, and people who are ready to buy not clicking.

Conclusion:

Clicks don’t matter!

Facebook advertising has the possibility to work if your ads are designed for Demand-generation and Brand advertising.  The ads you see on Facebook do work (to a certain extent). Advertiser messages in your feed aren’t trying to get you to take some action right away. Instead, they’re trying to influence you or introduce you to a new product, to get a name into your head or improve how you feel about a company.

So if you’re trying to get people to act immediately, Facebook advertising may not be the place for you.

With all these new websites, it’s hard to keep track of what works, and what doesn’t work. Most CPC and high commission websites can also end up very costly to most businesses. Knowing your cost and attaching it to the money you can afford may be a better way to start, and if you don’t know how to calculate your costs no worries. We’re working on it for you.

But we are all curious. For those of you who did use Facebook advertising, did it work for you? Please take a second and help us.

The Board

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